Dak Lak Chocolate Bar

Dak Lak is a providence where majority of Cacao in Vietnam is produced. I wanted this chocolate bar to hold the culture of Vietnam to bring a whole experience to the consumer. I chose flavors of crops that grow well there and reflected those flavors in the colors represented on the packaging. The pattern on the inner wrap is inspired by traditional Vietnamese textiles I found in my research. To top it off, I put the Vietnamese words for “Enjoy” on the front to really bring a joyfully cultural experience that both locals and internationals can enjoy.